Take Back Control of RCS: Get Visibility, Keep the Revenue
Since August 2023, most Android phones have come preloaded with Google Messages, which has RCS turned on by default. In 2024, Apple joined the shift by rolling out RCS support in iOS. Together, these moves have firmly positioned RCS as the new default for messaging across both major mobile ecosystems — Android and iOS. Unsurprisingly, global RCS traffic has surged.
For mobile operators, this development is a double-edged sword. While RCS opens new doors, it also means that A2P traffic — which traditionally brought in steady revenue via SMS — is increasingly slipping out of your hands. Much of it now travels through RCS networks controlled by third parties leaving operators with limited visibility, less control, and fewer options to monetize this traffic stream.
RCS: An Emerging Threat to Operator Revenue
MNOs that rushed to enable RCS without putting adequate safeguards in place are already feeling the impact, particularly when it comes to international A2P traffic. Operator revenues continue to fall, while monetization frameworks from third-party aggregators lack transparency.
Blocking RCS entirely means forfeiting future growth. But ignoring the issue is a direct path to revenue losses. What operators need is a purpose-built solution that restores delivery oversight, unlocks monetization potential, and protects A2P messaging.
Impact of Google RCS SMS Flow
RCS Messaging Control: Regain Control Over RCS Traffic and Secure Your A2P Income
Built for mobile operators, RCS Messaging Control helps protect your A2P revenue streams while providing the means to proactively monetize RCS traffic on your terms. At the heart of the solution lies an intelligent RCS Firewall that monitors and instantly blocks unauthorized RCS connections, message sends, and delivery bypass attempts.
The platform employs sophisticated signature analysis to precisely detect RCS traffic, including single-use messages from OTT services such as WhatsApp and Google Messages, even when efforts are made to mask or hide the activity.
Flexibility is built into the model. You define how RCS is handled:
- Block RCS traffic entirely.
- Offer it as a premium service — either included in your existing plans or available as an optional upgrade.
Implementation is quick and seamless. The solution is managed centrally and can be applied network-wide or targeted to specific segments.
RCS Messaging Control
Tangible Wins for MNOs Who Value Traffic, Transparency, and Revenue
If you manage a telecom network, you understand that every traffic stream has a price. As RCS rapidly replaces traditional channels on user devices, losing oversight means losing revenue.
RCS Messaging Control delivers a comprehensive toolkit that puts operators back in control with benefits that go far beyond traffic filtering.
- Full control of RCS with visualization
Know exactly where, when, and how RCS messages flow. No more blind spots. Gain the data needed to make informed operational and strategic decisions. - Protect A2P revenue by stopping RCS traffic leakage
Our built-in RCS Firewall prevents unauthorized connections and blocks grey-route deliveries, steering traffic back into a secure, billable environment, safeguarding your current business models.
Win back A2P and P2P traffic that’s been leaking to OTT channels
Advanced filtering and signature detection allow you to pinpoint SMS bypass in RCS. With clearer insight into message flows, you can reassert control, close revenue gaps, and identify new opportunities for monetization across your network.
Don’t shut RCS out — turn it into a revenue stream
Rather than blocking RCS, transform it into a value-added service. You can integrate it into your current subscription packages or offer it as a premium feature for users who want richer messaging options.
Fast Results. Full Oversight. No Added Complexity
RCS Messaging Control skips the unnecessary complexity and gets straight to the point with a simple setup that starts working right away.
Here’s what you can expect once it’s up and running:
- It adjusts smoothly to your objectives. Whether you’re focusing on certain areas, customer segments, or coverage options, the system molds itself to the way your network works, not the other way around. Everything integrates smoothly into your existing network, so you’re ready to go without long lead times or added complexity.
- Immediate impact from day one. Within hours of activation, the system begins filtering unauthorized RCS activity. The volume of unregulated traffic drops, and A2P messages start shifting back into the controlled layer.
- No need to restructure your network or bring in outside help. The solution is designed to work with what you already have. Your in-house team can take care of everything without putting extra pressure on your existing resources.
Don’t let RCS run the show — get ahead of it before it impacts your bottom line. Reach out to us to see how you can bring RCS Messaging Control into your network.